Robin Falkoff
- Role
- Strategist at Ology Group
- Location
- Scarsdale, NY, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Robin Falkoff
Robin has over 20 years in brand planning at JWT, DDB Needham, DMBB and Bozell. Her last…
Experience
Strategist
Jan 2017 — Present · New York, NY, US
Skills
- Concept Development
- Strategic Thinking
- Primary Research
- Consumer Products
- Consulting
- Customer Insight
- Advertising
- Positioning
- Strategic Brand Positioning
- Advertising Research
- Brand Development
- Segmentation
- Copy Testing
- Consumer Insight
- Creative Direction
- Fmcg
- Brand Equity
- Strategic Partnerships
- Strategy
- Product Development
- Marketing
- Focus Groups
- Business Insights
- Integrated Marketing
- Shopper Marketing
- Ethnography
- Online Moderation
- Market Research
- Insight Generation
- Qualitative Research
- Brand Management
- Marketing Research
- Competitive Intelligence
- Product Innovation
- Consumer Behaviour
- Brand Architecture
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