Olly Lloyd
Head of Commercial Crm & Online Marketing @Global
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WORK HISTORY
Head of Commercial Crm & Online Marketing @Global
Responsible for the B2B proposition on global.com alongside the management of both the marketing automation platform (Pardot) and the sales enablement platform (Showpad).Following the acquisition of the outdoor businesses I project managed the commercial update of global.com and built the online B2B offering from the ground up. I also introduced web lead management and revenue tracking with a focus on driving direct advertising revenue.More recently I project managed the rebrand and launch of all Global international sites, working with the local markets to deliver them within budget and deadline.
EDUCATION
University of Wales, Cardiff
BA Business Studies with Marketing, Marketing
ABOUT OLLY LLOYD
A people focused Digital Marketing Specialist with 18+ years of experience in helping brands build online lead gen ecosystems, from acquisition to CRM. Co-Founder of Digital Meadow, a Digital Marketing and Sustainability Consultancy helping companies to thrive in the digital space through authenticity, trust and human connection and contributing to a better tomorrow. It\'s not just about keywords, AI and ranking pages. It\'s about brand passion connecting with customers and having value led conversations.
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