Olly Fray
Co-founder & Director @Pathway
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WORK HISTORY
Co-founder & Director @Pathway
Manchester, GB
Pathway is a cutting-edge marketing technology agency specialising in data, automation, and customer retention. We focus on helping businesses leverage tools like Bloomreach and other automation integrations to deliver personalised customer experiences, streamline processes, and drive measurable results. We\'re passionate about innovation and empowering brands to thrive by using their data the right way.
EDUCATION
De Montfort University
Drama Studies, Script Writing, Directing, Performing
SKILLS
ABOUT OLLY FRAY
Co-Founder and Director at PathwayWhat We Do :At Pathway, we simplify the complex world of web tracking, automation, and CRO, transforming marketing data into actionable insights. With over 9+ years of combined expertise, we specialise in personalising and optimising digital experiences, helping businesses drive millions in annual revenue. By bridging the gap between marketing and development teams, we unify data and processes to fuel business growth. Our specialities include Google Analytics, GTM, CDPs, and other leading marketing tools, ensuring data isn’t just collected but intelligently applied.How We Do It :Our approach is jargon-free and results-driven. We believe in practical solutions and clear communication, cutting through the noise to deliver strategies that work. Think of us as the link between technical complexity and marketing success.Who We Work With :We collaborate with innovative start-ups and established enterprises alike. Our mission is to foster seamless communication between marketing and technical teams, driving alignment, efficiency, and performance.Why You Might Need Us 🤔:You want to make smarter use of your marketing tools and innovate your strategies.Your marketing and development teams struggle to align and communicate effectively.You need actionable insights and data-driven optimisations to boost performance.This Is Where We Come In :Ready to elevate your marketing strategies? Let’s chat – sometimes a simple conversation is all it takes to unlock new possibilities. Get in touch, and we’ll explore how Pathway can help you maximise your data and drive measurable results. No fluff, just real solutions.
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