James Ollunga

About James Ollunga

My approach to marketing is grounded in data and analytics. I develop and execute privacy complaint activation, planning, targeting, and measurement solutions for brands to optimize the performance of media creative and media performance across all media types and drive incremental business outcomes e.g. revenue, customer acquisition, engagement, and brand equity.Measurement Specialties: Attribution (Linear TV, CTV, Digital, Streaming Audio, Out-of-Home), Machine Learning/AI, Marketing Mix Modeling, Test & Learn, Brand Health Measurement, Product LaunchesMedia Channels: Linear TV, CTV/Streaming TV, Meta/Instagram, TikTok, Google/YouTube, Programmatic, Mobile, App, Out Of Home, Print, Streaming Audio, Terrestrial Radio, Podcasts, and Retail Media NetworksVideo Platforms/Data: CTV, ACR data, Nielsen Data, Linear TV, VideoAmp, YouTube TV, Prime Video, iSpot, Samba TV, LG TV, Samsung TV, Inscape/Vizio, Roku, EDO, and MVPDs/vMVPDsData Clean Rooms, Identity Resolution & Data Matching: Habu, LiveRamp, InfoSum, Snowflake, AWS, Google Ads Data Hub (ADH), Meta Advanced Analytics, Claritas/ArtsAI, TransUnion, TTDID, Unified ID 2.0, CRM & Connected Data PlatformsLanguages (fluent): German, Italian, Spanish, Swahili

Experience

1. SVP, Advanced Analytics

   Horizon Media

   Dec 2021 — Present · New York, NY, US

   Hired as employee #2 on the Horizon Analytics team to build out and scale the practice (currently 150+ analysts) across all media types, business verticals, in three regions - LA, NYC, and Canada. The team has built 10+ proprietary measurement solutions that are actively used by Horizon clients to measure incrementality of media and non-media influenced business outcomes.Lead teams of data scientists, media analysts, media planners, and brand strategists to develop best in class measurement solutions across all media channels that optimize marketing performance and drive incremental revenue for brands/advertisersNegotiate data partnerships that develop custom measurement solutions for brands and drive incremental business outcomes. Currently building next gen AI powered Out-of-Home planning, activation, and measurement platformProvide thought leadership to CMOs/brand executives on a wide range of issues e.g. multi-channel marketing, data-driven media plans, audience targeting, customer segmentation, creative optimization, business outcome guarantees, measurement and analytics roadmaps, ad tracking & pixeling, ad platform/CDP selection, leveraging first/third party data, data privacy and clean rooms, test and learn, business transformationIndustry Verticals Covered: CPG, Alc/Bev, Telco, Financial Services, Insurance, Entertainment & Streaming TV/CTV, Retail, Gaming/Betting, Healthcare & Pharma, Hospitality, Automotive, Fast Food/Fast CasualKPI Data: CPG Data (Circana, Affinity Solutions, etc), Foot-traffic, Credit Card Data (MasterCard, etc), Site Visits, App Downloads, CRM data, Tune-In, Brand health (YouGov, Dynata, etc)Tech/Ad Serving Platforms: AdTech, MarTech, DSPs/SSPs, SA 360, Google Campaign Manager, Amazon DSP, Amazon Marketing Cloud, Innovid, The Trade Desk, Adobe Marketing Cloud, AWS, Snowflake, Tableau, Out-of-Home

Education

• Stanford University

  Bachelor's degree, B.S. in Management Science & Engineering; B.A. in German Studies

  2001 — 2005

• Saïd Business School, University of Oxford

  MBA, MBA

  2009 — 2010

• Stanford University in Berlin

  Bachelor of Arts (B.A.), German Studies

  2004 — 2004

Skills

• Google Analytics
• Content Management
• Doubleclick
• SEO
• Sem
• Email Marketing
• Digital Media
• Management
• Online Marketing
• Strategic Partnerships
• Web Analytics
• New Media
• Google Adwords
• Marketing Management
• Social Media
• Online Marketing Analysis
• Omniture
• Market Research
• Webtrends Analytics
• Competitive Analysis
• Start-Ups
• Strategy
• E-Commerce
• Marketing
• User Experience
• Entrepreneurship
• Analytics
• Ppc
• Social Networking
• Social Media Measurement
• Digital Strategy
• Social Media Marketing
• Advertising
• Online Advertising
• Online Tutoring
• Business Development
• Digital Marketing