Olivier Tytgat
GTMmaxxing for B2B tech companies | Entrepreneur & Coffee Lover | Automated Outbound for 1-10M $ARR and custom GTM Systems for $100M+ ARR companies
- Role
- Clay Club Lisbon Co-host at Clay
- Location
- Leiria, Leiria, Portugal
- LinkedIn followers
- 18K followers
About Olivier Tytgat
Most outbound generates activity, not revenue. There's a difference, and most companies don't find out until it's expensive. I'm Olivier, Founder & CEO at Outbound Catalyst. I've helped 25+ scaling B2B SaaS companies across Europe and North America diagnose why their outbound isn't converting — and rebuild the system underneath. $100M+ in pipeline generated. Not from volume. From fixing what was actually broken. Here's what I see, almost every time: - Close rates on "outbound pipeline" sitting below 20%. - Meetings that were never truly cold being counted as wins. - SDR hires made to solve a targeting problem. - Agencies reporting replies while the client quietly loses trust in the channel. This is activity theater. Motion that looks like progress until someone asks the revenue question. Outbound Catalyst fixes the system underneath (GTM engineering as a service). We run GTM Systems that diagnose what's broken before anyone touches a sequence. We build signal-led outbound infrastructure that targets the right buyers at the right moment. We focus on data quality before scaling anything — because if it doesn't work manually, it won't work programmatically. I work with B2B SaaS founders and revenue leaders who: • Have outbound running but can't explain why it's not converting • Lack an overarching approach to outbound that is standardized in their global BDR team • Are about to hire SDRs and want to validate the motion first • Know something is off in their GTM but can't pinpoint where I also host Revenue Systems Decoded — a podcast on what's actually working in B2B GTM: https://open.spotify.com/show/5LMwgSpPBRfffF4OyQsXC5?si=ZCv4N4xkR9uOJjaCkXMz2A If any of this sounds familiar, DM me GTM System. 45 minutes. No pitch. Just the diagnosis.
Experience
Clay Club Lisbon Co-host
Sep 2024 — Present
Co-Owner
Jul 2024 — Present
Founder & CEO
Jan 2024 — Present
Certified Clay Partner (#1 in Belgium & Portugal)
Nov 2023 — Present
GTM Engineering-as-a-service
Jan 2023 — Present
Founding Account Executive (Intrapreneur)
May 2021 — Nov 2022
Chief Sales Architect / Managing Partner
Nov 2019 — May 2021
Head of Growth / Managing Partner
Nov 2019 — May 2021
Solopreneur
Oct 2019 — Feb 2024
Education
Budapest University of Economics and Business
Bachelor's degree · International Business/Trade/Commerce
2018 — 2018
Thomas More University of Applied Sciences
Bachelor's degree · International Business/Trade/Commerce
2016 — 2019
Heilig-Hartcollege Waregem
College · Latin - Modern languages
2009 — 2014
School of Life
Master of none · Meditation
1996
Skills
- Revenue Operations
- Sales
- Outbound Sales
- Demand Generation
- Sales Enablement
- Sales Operations
- Complex Sales
- Deal Closure
- Sales Pipeline Management
- C-Suite Selling
- Lead Qualification
- B2b Software
- Presentations
- Hunter
- Software Sales
- Social Selling
- Business Strategy
- Communication
- Problem Solving
- Business Development
- Sales Effectiveness
- Sales Management
- Outbound Marketing
- Product Launch
- Foreign Languages
- Project Management
- International Business
- Research
- Market Research
- Strategic Planning
- Business Process Improvement
- Marketing
- Creative Strategy
- Business-to-Business (B2b)
- Management
- Customer Service
- Leadership
- Team Leadership
- Creative Problem Solving
- Teamwork
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