Olivier Henry

About Olivier Henry

MBA (INSEAD) • Master of Science (Caltech)Marketplaces & Retail Media Leader | Lead 20-person Marketplaces & Retail Media team at Darkroom | Led 60-person Retail Media org at CommerceIQ | Built & ran Advertising & Content practice at Monks

Experience

1. Managing Director, Marketplaces & Retail Media

   Darkroom

   May 2025 — Present · CO, US

   Technology-driven growth marketing agency for growth-stage consumer brands. Own department P&L and lead a 20-person global team across Amazon, Walmart, Target and other marketplaces, spanning retail media, DSP/AMC, and digital shelf execution.(PDP, A+, Br and Store).Selected Impact & Leadership • Own Marketplaces & Retail Media P&L; lead a 20-person global org delivering Amazon/Walmart growth across strategy, execution, and reporting.• Built a scalable delivery model across marketplace operations, digital shelf, and retail media (Sponsored Ads, DSP, AMC), improving quality and repeatability across accounts.• Establish operating cadence (WBR/QBR), KPI standards, and performance reporting to drive faster decisions and tighter budget pacing.Marketplace & Digital Shelf Strategy• Partner with brand teams on forecasting, inventory readiness, in-stocks planning, pricing/promotions, and marketplace P&L planning to protect revenue and improve profitability. • Lead day-to-day marketplace operations including listing health/suppression, catalog quality, and issue triage to minimize downtime and conversion loss. • Direct PDP/A+/Brand Story and Brand Store strategy, creative direction, and copy standards to improve digital shelf quality and conversion.Retail Media (Amazon Ads + Walmart Connect | Sponsored + DSP + AMC) • Lead full-funnel retail media strategy, budget planning/pacing, and optimization across Sponsored Ads, DSP, and AMC measurement. • Drive best practices at scale: campaign architecture, keyword/audience strategy, harvesting/negation, and bid automation (Pacvue) aligned to growth/profitability goals.

Education

• Caltech

  Master of Science - MS, Electrical Engineering

  1999 — 2000

• INSEAD

  MBA, Strategy, Management

  2006 — 2007

• ESIEE PARIS

  EE

  1995 — 1999

Skills

• Blue Ocean Strategy
• Competitive Analysis
• International Project Management
• Start-Ups
• Semiconductors
• Consumer Electronics
• Negotiation
• Market Analysis
• Business Strategy
• Business Development
• Business Planning
• Strategy
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Management
• Management
• Telecommunications
• Product Development
• Embedded Systems