Olivier della Valle
Social Media & Influencer Associate Manager @General Motors
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WORK HISTORY
Social Media & Influencer Associate Manager @General Motors
Zurich, CH
Develop and execute social media strategies to increase brand visibility and engagement across various platforms- Oversee the curation and management of content for social media channels, ensuring consistent brand messaging and alignment with marketing objectives- Monitor social media trends, insights, and best practices to optimize content performance and drive continuous improvement- Foster collaboration with cross-functional teams, such as marketing, design, and communications, to ensure cohesive messaging and brand representation across social media platforms- Develop and maintain comprehensive social media calendars, overseeing the scheduling of posts and monitoring the delivery of content- Manage community engagement, guiding international teams in responding to comments, messages, and inquiries from European online communities - Analyze social media metrics and generate insightful reports, providing the team with actionable recommendations to identify growth opportunities- Monitoring and managing the online reputation of GM brands- Keep abreast of industry trends and emerging social media platforms, exploring innovative opportunities to enhance brand exposure and drive engagement- Collaborate closely with the digital advertising teams to develop and implement paid social media campaigns, ensuring optimal targeting and messaging- Cultivate relationships with influencers and industry partners, leveraging their reach and expertise to amplify brand presence and establish strategic partnerships- Ensuring compliance with social media policies and platform guidelines- Stay updated on the latest social media tools, technologies, and trends, exploring ways to leverage them for enhancing social media presence and performance- Collaborate with internal stakeholders, including marketing and campaign managers, to align social media activities with broader marketing campaigns and initiatives, ensuring a cohesive brand presence.
EDUCATION
University of Zurich
Bachelor's degree, Publizistik- und Kommunikationswissenschaften
Trailhead by Salesforce
Sales, Marketing & Digitalization
Lucerne University of Applied Sciences and Arts
Master of Science - MS, Online Business & Marketing (Part Time)
California State University, Fullerton
Marketing
ILSC Education Group
French Language
Université de Haute-Alsace Mulhouse-Colmar
Licence Gestion, International Business Management
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts (B.A.), International Business Management
Gymnasium Neufeld
High School Diploma , Spanish Language & Literature
University of Applied Sciences and Arts Northwestern Switzerland FHNW
Bachelor of Science (BSc) in International Management, International Business Management Trinational, International Business Management
SKILLS
ABOUT OLIVIER DELLA VALLE
I build content that performs.With 5+ years at General Motors, I’ve led multi-market social media and digital content strategies across Europe, while staying hands-on in creating, editing, and publishing content that actually engages audiences.I’ve managed 12 social media handles across 6 platforms (Instagram, TikTok, LinkedIn, YouTube, Facebook, Threads), reaching ~1.5M followers and driving up to 3x engagement growth through a mix of creative storytelling and data-driven optimization.What sets me apart is the combination of strategy + execution. I don’t just plan campaigns: I concept, shoot, edit, write, calendarize, and analyze them end-to-end.What I bring: • Content strategy & editorial planning • Hands-on content creation (video, graphics, copy) • Social media management & calendar ownership • Influencer & partnership campaigns • Performance analysis & optimization • Cross-functional campaign executionI’m fluent in English, French, and German, with professional Spanish, and recently relocated to Toronto with PR. I’ve already worked closely with Canadian teams at GM and understand how to operate in global, fast-paced environments.I’m particularly interested in roles where I can combine creativity, storytelling, and performance, building content ecosystems that not only look good, but deliver real results.If you’re looking for someone who can both think and execute, let’s connect.
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