Olivier Mathon
Media, Advocacy & Influence Team Lead - Professional Products Division @L'Oréal
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WORK HISTORY
Media, Advocacy & Influence Team Lead - Professional Products Division @L'Oréal
Montreal, QC, CA
EDUCATION
HEC Montréal
Bilingual Bachelor of Business Administration (B.B.A.), Marketing
Collège Lafleche, Trois-Rivières
Diploma of College Studies, Natural Sciences
Nova School of Business and Economics
Bachelor's Degree, Marketing
SKILLS
ABOUT OLIVIER MATHON
Head of Media and Influence Marketing for the Professional Products Division at L\'Oréal Canada. Media, Advocacy & Influence Team Lead in charge of full-funnel media, public relations and e-retail strategy for the division.Previously leading Direct-To-Consumer Media at L\'Oréal as a Media Performance Manager in the Chief Digital & Marketing Officer team. Overseeing the Paid Search, Paid Social, Organic Search & Affiliate Marketing channels for the entire L\'Oréal Canada brand portfolio across 4 divisions. In charge of optimizing and scaling learnings on all DTC media campaigns with agencies & partners. Supporting sustainable media initiatives on all activations and competitive reporting.With a demonstrated history of working in the marketing and advertising industry, previously leading Digital Paid Media for various clients across Telco, Auto, Food & Bev, Hotels and more. Skilled in Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization (SEO), Digital Media Planning, Communications, Customer Success and Team Leadership.Strong Digital Marketing professional with a Bachelor of Business Administration (B.B.A.) focused in Marketing from HEC Montréal.
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