Olivier Guetta
Creative Intelligence Director - Gen Ai & Content Strategy at Global Cdmo @L'Oréal
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WORK HISTORY
Creative Intelligence Director - Gen Ai & Content Strategy at Global Cdmo @L'Oréal
Spearheading the Generative AI (Gen AI) & Content Strategy transformation for L\'Oréal\'s Global CDMO — deploying Artificial Intelligence across 50+ world-class beauty brands to redefine how global creative content is produced, personalized, and scaled. Gen AI Content Creation & Marketing Transformation: Driving the integration of Generative AI into L\'Oréal\'s global content pipeline — in strategic partnership with Google, Adobe, Meta, and ByteDance — to co-develop AI-first creative solutions that accelerate production, enhance personalization, and elevate brand storytelling across all platforms. AI-Driven Creative Intelligence & Performance: Harnessing Artificial Intelligence as a decision-making engine for content performance — leveraging AI-powered creative insights and predictive analytics to optimize campaign ROI, decode audience behavior, and inform data-driven creative strategies at scale. Creative Elevation & AI Governance: Championing L\'Oréal\'s creative excellence and Generative AI governance framework across the group — setting the rules of engagement for AI in creative workflows, and elevating the group\'s creative ambition through reward, recognition, and talent programs. Industry Leadership & Group Representation: Embodying L\'Oréal\'s Gen AI & Creative Intelligence vision on the world stage — representing the group at major industry events including Cannes Lions, VivaTech, and other premier global forums — positioning L\'Oréal as a global leader in AI-powered marketing and creative excellence.
EDUCATION
Marie Curie
Baccalauréat, Économique et social
IIM Digital School
Chef de projet digital, Marketing
ABOUT OLIVIER GUETTA
Scaling Generative AI across 50+ global beauty brands and employees. One conviction: AI is not replacing creativity, it\'s amplifying it.I lead Generative AI & Creative Intelligence at L\'Oreal Global CDMO. In practice, that means running the largest GenAI activation program in the beauty industry, transforming how content is imagined, produced, and scaled for brands like Lancome, YSL Beauty, L\'Oreal Paris, Maybelline, and Kerastase.
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