Olivier Boucher
General Manager @Priority Consulting Uae
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WORK HISTORY
General Manager @Priority Consulting Uae
Dubai, AE
As General Manager of Priority Consulting, I lead our mission to drive growth and operational excellence across the automotive, rental, leasing, and mobility sectors.We help our partners transform strategy into measurable performance — optimizing pricing, yield, and customer experience through data, technology, and execution discipline.At Priority Consulting, I oversee integrated projects that connect real-time analytics, digital transformation, and strategic enablement — from dynamic pricing and predictive maintenance to digital auctions and demand generation. Our goal is clear: enhance customer value, streamline operations, and build sustainable competitive advantage.Empowering businesses to grow with clarity, focus, and innovation — that’s the priority.
EDUCATION
Université de Rouen
DEUG, English
Lycée Jean Prevost
BTS, International Trade
SKILLS
ABOUT OLIVIER BOUCHER
Car Rental & International Network Expert | Business Growth & Franchise DevelopmentWith 28+ years in the car rental industry and 23 years leading international networks, I specialize in brand turnarounds, franchise programs, and global business growth across the Middle East, Africa, Asia, and Europe.Most recently, I teamed for the revival of Budget UAE — positioning the brand as a major supplier to leading aggregators. I also helped Yelo KSA design and launch its domestic franchise network, and during my time at Europcar Mobility Group, I managed 50 franchise countries and led strategic expansion projects, including the group’s entry into China or the creation and development of GSAs network worldwide.Fluent in French and English (plus intermediate German), I\'m passionate about building sustainable partnerships, driving revenue, and expanding mobility networks worldwide.
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