Olivia Tilley
Social Executive - Organic Social, Media Buying & Creator & Influencer Strategy @Alphageek
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WORK HISTORY
Social Executive - Organic Social, Media Buying & Creator & Influencer Strategy @Alphageek
Currently managing organic social, media buying, social strategy, and creator campaigns for SME through to enterprise-level, culturally revenant brands. I specialise in taking culturally relevant content and transforming it into high-performing organic posts & paid ads, optimising performance through data, creative testing, and audience insight.• Generated £27K in 2 weeks through a Black Friday email strategy (sole ownership).• Delivered +90.9% revenue uplift for an F1 brand; achieved 8x ROI and +37% open rate increase.• Drove £23.9K (+127.8%) revenue in 2 months for a B2C client.• Built a £35K/quarter email channel for a D2C brand (+175.6% revenue growth).• Worked with the MD to build SOP’s and business wide processes both internal and client facing to improve workflows and client relationships.• Acted as paid media buyer for high performing brands, negotiating creator content, scaling it into high-performing paid ads; collaborating with creators such as Alix Earle (5.5M+ followers) and streetwear/pop culture influencers, optimising performance across campaigns.• Lead organic and paid social strategies for SME, mid-market, and enterprise clients.• Executed media buying campaigns, transforming organic and creator content into high-performing paid ads.• Developed social and content strategies focused on driving revenue, brand awareness, and customer loyalty.
EDUCATION
Althaus Digital
Digital Marketing bootcamp, Digital Marketing
New College Nottingham
FdA, Broadcast media
Nottingham Trent University
Bachelor's Degree, Digital Media Design
Bosworth Academy
A levels
SKILLS
ABOUT OLIVIA TILLEY
A social specialist focused on turning content into revenue-driving campaigns. Working across organic social, paid media, and creator partnerships, helping brands scale their presence while delivering measurable results.Currently managing organic social, media buying, social strategy, and creator campaigns for SME through to enterprise-level, culturally revenant brands. I specialise in taking culturally relevant content and transforming it into high-performing organic posts & paid ads, optimising performance through data, creative testing, and audience insight.Alongside this, I bring experience in email marketing, PR, and SEO, allowing me to take a full-funnel approach to growth.I’m particularly interested in roles that sit at the intersection of creativity, culture, and performance marketing, where content, creators, organic and paid media come together to drive real impact.
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