Olivia Sims
Strategy Director @Luckybeard
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WORK HISTORY
Strategy Director @Luckybeard
London, GB
EDUCATION
Trinityhouse High School
Matric IEB
University of Johannesburg
BA Honours
The London School of Economics and Political Science (LSE)
MBA Essentials
SKILLS
ABOUT OLIVIA SIMS
I am a strategy director with a passion for helping brands transform ideas into impactful digital products and experiences. With a deep understanding of market trends, user behaviour, and emerging technologies, I craft strategies that drive customer value and business growth. With over 15 years experience across the financial services, travel, retail, ecommerce, prestige beauty and telecommunications industries, my expertise span from market research, brand positioning, product and CX strategy to digital marketing and go-to market planning and execution. One of my strengths is being able to develop a strategy and then lead a cross-functional global team in bringing it to life. Whether launching new platforms or refining existing ones, I thrive on turning complex challenges into simple, meaningful solutions.
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