Olivia Reynolds
Director of Ecommerce @Road Runner Sports
Signup · Get unlimited contacts
WORK HISTORY
Director of Ecommerce @Road Runner Sports
As the Director of eCommerce, I am responsible for leading and managing our site marketing, operations, and merchandising to optimize the customer experience across all digital platforms. My main objective is to drive revenue growth through eCommerce and to increase site engagement, conversion rates, lifetime value (LTV), and average order value (AOV) while ensuring operational excellence and developing talent within the team. As the channel owner for eCommerce top line revenue, I am responsible for ensuring the growth of this critical channel for the company. I achieve this by leading a high-performance team in site experience, operations, and merchandising, focusing on driving UI/UX, multi-channel capabilities, product recommendations, and user-generated content. • Driving revenue growth, site engagement, conversion rates, lifetime value (LTV), and average order value (AOV) while ensuring operational excellence and developing talent within the team. • Leading a high-performance team in site experience, operations, and merchandising, focusing on driving UI/UX, multi-channel capabilities, product recommendations, and user-generated content. • Overseeing site optimization, testing, and analysis for improved conversion and AOV, and driving site personalization and segmentation for engaging customer experiences. • Providing innovative approaches to driving P&L growth and conversion, rooted in data-driven insights and recommendations, and leading through analytics. • Managing site merchandising, search, and product activation to ensure high-quality execution of campaigns and content on the site. • Discovering, evaluating, and managing relationships with eCommerce technology companies, keeping up with the latest trends and technologies in the industry. With my strong leadership, analytical, and strategic skills, I ensure that our site is up-to-date and optimized for our customers\' needs, while driving eCommerce top line revenue growth for the company.
EDUCATION
Butte College
A.A, Social & Behavioral Services
Butte College
A.A, Graphic Design
Butte College
A.A, Liberal Arts
California State University, Chico
BA- Communication Design, Graphic Design, Internet Communications
SKILLS
ABOUT OLIVIA REYNOLDS
I’m a growth-minded eCommerce and digital transformation executive who builds teams…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.