Olivia Peebles

About Olivia Peebles

Marketing strategist specializing in social, paid media, and digital growth. I manage campaigns end-to-end, from creative direction and content production to media buying and analytics, delivering results like 400%+ ROI and 30% enrollment growth for clients. I help brands connect strong storytelling with smart strategy to drive real, measurable impact.

Experience

1. Social Media Manager & Marketing Consultant

   Nova Swim School

   Nov 2023 — Present

   As the Freelance Social Media Manager and Marketing Consultant for Nova Swim School, I lead the brand’s digital presence across Instagram and Facebook, managing content strategy from concept to execution. I handle shooting, editing, posting, and monthly content calendar development to ensure consistent, engaging storytelling that reflects the Nova brand. Alongside organic content, I manage paid advertising through Meta campaigns and boosted posts, contributing to a 30% increase in enrollments during active campaign periods. My role also extends into broader marketing consulting, where I provide guidance on brand strategy, website UX/UI and design improvements, and marketing collateral redesign, helping create a cohesive and growth-focused brand experience across digital and print touchpoints.

Education

• Western Kentucky University

  Student, Public Relations

  2015 — 2019