Olivia von Plonski

About Olivia von Plonski

WHAT I DOI am an entrepreneurial, consistent, and strategic marketing professional with progressive management experience and a proven track record in leveraging strategy, B2B marketing, and business development skills in competitive, highly-dynamic, fast-paced, and ambiguous environments to drive revenue growth. WHY I DO ITMy drive stems from a genuine passion for making a difference and leaving a positive impact. I am motivated by the opportunity to solve complex problems, drive innovation, and create transformative solutions. I find fulfillment in collaborating with talented individuals, pushing boundaries, and achieving outcomes that surpass expectations. Ultimately, my purpose is to contribute to the growth and success of organizations. WHAT SETS ME APART FROM OTHERS Leadership: I foster a culture of trust and transparency with empathy to empower high-performing teams to excel Collaboration: I build and nurture relationships with cross-functional teams to achieve shared goals Communication: I develop compelling narratives and effectively communicate complex ideas to win business Agility: I demonstrate resilience and adaptability in navigating change and uncertainty with creativity and learning Innovation: I unlock value with an entrepreneurial mindset in problem-solving and identifying new opportunities WHAT OTHERS SAY ABOUT ME Positive attitude Resourceful Smart Willing to get hands dirty No project is too big or small to tackle Team player Thirst for trying new things Tenacious Pushes self and others to be their best Is a well-respected leader Maintains an entrepreneurial spirit Consistent performer Versatile and adaptable Strategic Thinker MY CORE COMPETENCIES Marketing Strategies Business Development Strategic Marketing Program Social Media Marketing Product Marketing Advertising Account-Based Marketing Strategic Partnership Management Demand Generation EXAMPLE RESULTS I HAVE ACHIEVED Grew pipeline 4x by creating a cross-platform growth strategy. Achieved a 50% RFP win ratio, beating the industry standard of 30%. Selected for the “American Advertising Federation of Dallas” 32 under 32 awards

Experience

1. Head of Marketing

   Sentry Technologies Inc

   Apr 2025 — Present

   Strategic and hands-on fractional marketing leader driving go-to-market execution for Sentry’s industrial IoT and remote monitoring solutions across oil & gas, agriculture, and water management. Expertise in brand repositioning, demand generation, and sales enablement to penetrate hard-to-reach B2B verticals. Leadership: Spearheaded full brand repositioning and messaging overhaul supporting the WatchDog NT launch across web, sales, and digital. Strategy: Developed multi-channel content campaigns—including LinkedIn, video, and eBooks—to generate awareness and qualified leads. Collaboration: Produced reseller/distributor decks that increased channel interest and unlocked new markets. Innovation: Built analytics dashboards tracking engagement, pipeline velocity, and ROI for continuous optimization.

Education

• SMU Cox School of Business

  Bachelor of Business Administration - BBA, Finance

• SMU Cox School of Business

  Masters of Science Degree, Accounting

Skills

• Powerpoint
• Market Research
• Experiential Events
• Analysis
• Brand Management
• Marketing Strategy
• Social Media
• Management
• Corporate Events
• Brand Loyalty
• Visio
• Copywriting
• Marketing
• Video Production
• Long-Term Customer Relationships
• Public Relations
• Internal Communications
• Event Planning
• Coordinating Events
• Event Producing
• Presentations
• Marketing Communications
• Strategic Planning
• Live Events
• Corporate Communications
• Microsoft Office
• Impressions with a Purpose
• Event Management
• Manage Client Relationships
• Business Development
• Project Management
• Communications
• Events