Olivia McKinsey
Purveyor of Marketing Effectiveness | Mentor | Advisor | Data Driven Strategist
- Role
- Director of Performance Analytics at Iris London
- Location
- Chattanooga, TN, US
- LinkedIn followers
- 500 followers
About Olivia McKinsey
Strategic data-driven marketing leader with a strong understanding of the art and science of advertising, paid media, and performance marketing measurement. Intent on building highly impactful teams driven by empathy, connection, purpose, technology, and developing processes that are high energy, highly creative and flexible. Core Interests: Driving business performance through Unified Measurement Brand & Data Storytelling Identifying and mapping out solutions for GTM challenges Team development and employee coaching
Experience
Director of Performance Analytics
Jul 2021 — Present
Established the operations and practice of performance marketing & media analytics for Iris Worldwide NA & Cheil NA by leading a team of analysts and project managers to produce innovative products and strategic leadership of client partnerships. Analytics & performance lead for Iris: Samsonite, VIU by HUB International, MLS; Cheil NA - Dallas: Samsung Electronics America - Mobile Serve as lead data strategist for media focused clients through surfacing key insights, providing actionable recommendations for continuous improvement, and identifying new growth areas to set strategic direction Establish GTM KPIs and design full-funnel measurement frameworks to evaluate success across channels & multi-objective inputs to track success against goals Develop performance forecast models to drive revenue and cost efficiencies Drove the establishment of influencer marketing measurement framework, data structure, and requirement needs to provide target audience ROI, R/F, and data-driven scoring system Results: Additional revenue stream for Iris Worldwide in 2022; Multi-year client contracts and 100% project renewal rate
Education
University of Miami
Bachelor of Music
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