Olivia Leroy
Associate Creative Director turned Wellness Experience Builder + Pilates Instructor
- Role
- Director of Brand & Experience at Routine Brunswick
- Location
- Portland, ME, US
- LinkedIn followers
- 500 followers
Experience
Director of Brand & Experience
Oct 2025 — Present
Director of Brand & Experience (and instructor) for Routine, a modern Pilates + wellness studio opening in Brunswick, ME in 2026. I oversee our full brand ecosystem — identity, creative direction, marketing, community engagement, and customer experience — while also teaching Reformer, Mat, and Strength classes through our community pop-ups.My work spans brand storytelling, visual design, social/digital strategy, partnerships, and experiential design. In tandem with teaching, I shape how clients first discover Routine, how they move with us, and how our brand shows up across every touchpoint.
Education
S.I. Newhouse School of Public Communications at Syracuse University
Bachelor's degree, Advertising
Salud Portland
450hr Comprehensive Pilates Certification (Mat, Reformer, Chair)
General Assembly
UX Design
2020 — 2021
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