Olivia Sherwood

Marketing Technology Specialist, Enrollment Marketing at Liaison

Role
Marketing Technology Specialist at Liaison
Location
Middletown, NY, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Olivia Sherwood

Innovative marketing technology specialist with a strong focus on higher education, combining strategy, execution, and technical expertise. Extensive experience in project management, marketing technology solutions, HTML/CSS development, data integration, software support, and email marketing for educational institutions. Focused on delivering scalable, data-informed solutions that drive engagement and efficiency.

Experience

  1. Marketing Technology Specialist

    Liaison

    Sep 2024 — Present

    Responsible for leading clients through the onboarding process for EMP software solutions, ensuring a smooth transition from planning to implementation. Facilitate data integration processes and provide ongoing software support to ensure client success.Key Responsibilities- Guide clients through onboarding, from initial planning to setup and training- Collaborate with the Marketing Technology Team to manage and execute multiple implementation projects simultaneously- Create and maintain detailed client-specific project plans, ensuring timely communication of deliverables and adherence to deadlines- Develop a variety of learning materials including documentation, quick guides, videos, and webinars to enhance client enablement- Provide software support, troubleshooting issues, and identifying areas where additional training or resources were needed to ensure long-term client success- Monitor client needs, updated training based on common support queries, and documented workflows to enhance future client onboarding experiences.

Education

  • Castleton University

    Bachelor of Arts - BA, Digital Communication and Media/Multimedia

    2015 — 2019

  • South Burlington High School

    High School Diploma

    2010 — 2014

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Olivia Sherwood — Marketing Technology Specialist at Liaison in Middletown, NY, US | Unifers