Olivia Howell

Marketing Specialist @G Adventures

Toronto, ON, CA

As part of the Global Marketing team, I play a key role in sharing the G Adventures brand through global commercial and brand campaigns, as well as product and partnership marketing. In my role as a Marketing Specialist, I manage key projects, coordinate cross-functional initiatives, and help drive strategic marketing efforts that support our global business objectives.Roles and Responsibilities:Manage and execute global marketing campaigns across multiple channels, ensuring alignment with brand strategy.Develop and maintain workback schedules, coordinating with internal teams through ClickUp to ensure clear deliverables and timelines.Support regional marketing teams by coordinating day-to-day marketing activities and driving key initiatives.Support the overseeing of creative and brand strategy, ensuring consistency across all global touchpoints.Lead select product launch marketing, including training materials, trip content updates, and promotional assets.Coordinate global promotions by managing prize fulfillment, creative resourcing, translations, and merchandise.Facilitate collaboration between marketing and creative teams, ensuring brand alignment across campaigns.In this expanded role, I take on a more strategic approach to marketing execution while continuing to enhance brand visibility and engagement worldwide

Toronto Metropolitan University

Bcomm - honours , Hospitality and Tourism Management