Liv Hatcher

About Liv Hatcher

Marketing and strategy should move people — and move the needle. With deep…

Experience

1. Corporate Content Manager

   The Tara Group

   Mar 2024 — Present · Orlando, FL, US

   I develop and manage marketing and communications initiatives across The TARA Group’s portfolio of companies, including TargetSmart, Statara Solutions, and TARA Media. My work blends strategic communications, political data storytelling, and brand alignment to enhance visibility and support growth.•Campaign & Content Strategy: Design and implement integrated marketing strategies that showcase expertise in political data, polling, digital media, and advocacy. Create thought leadership pieces, blogs, press, and social content that translate complex concepts into compelling narratives.•Stakeholder & Executive Engagement: Collaborate with executives to refine messaging, strengthen visibility, and support relationship-building with clients, partners, and political organizations.•Event Strategy: Coordinate company presence at industry conferences, political gatherings, and sponsored events—managing logistics, messaging, and stakeholder engagement to maximize visibility and relationship-building opportunities.•Optimization & Innovation: Apply SEO/GEO best practices, AI-enhanced tools, and performance analytics to refine messaging, optimize campaigns, and improve audience engagement.

Education

• Wesleyan College

  BA

• Peachtree Yoga Center

  YA-200

• The University of Georgia

  Sociology and Anthropology

Skills

• Sales
• Public Relations
• Copywriting
• Nonprofits
• Event Management
• Editing
• Graphic Design
• Event Planning
• Advertising
• Management
• Non-Profits
• Public Speaking
• Newsletters
• Email Marketing
• Social Networking
• Social Media Marketing
• Marketing
• Indesign
• Blogging
• Online Advertising
• Social Media
• Training
• Creative Strategy
• Fundraising
• Marketing Strategy
• Marketing Communications
• Facebook