Olivia Grala
Business Analyst @ American Express | Digital Marketing Analytics
- Role
- Business Analyst at American Express
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Olivia Grala
As a Business Analyst at American Express, I manage end-to-end campaign execution for the Prospect Marketing Enablement Team (PMET) for the Affiliate channel. I collaborate cross-functionally across compliance teams to ensure adherence to regulatory requirements and support marketing strategy by building relationships with internal partners. I have a Bachelor of Science degree in International Trade and Marketing from the Fashion Institute of Technology, where I also minored in Economics and Social Entrepreneurship. During my studies, I gained valuable experience as a writer for Blush Magazine, a virtual social entrepreneurship intern for My Social Canvas, and an undergraduate teaching assistant for two courses on fashion business law and international business strategies. I also studied abroad at Bond University in Australia, where I learned about different cultures and markets. I am passionate about marketing analytics, media trends, and attention to detail. I am always eager to learn new tools and techniques, and I value teamwork, creativity, and innovation. My goal is to grow as a marketing professional.
Experience
Business Analyst
May 2022 — Present · New York, NY, US
Managed end to end campaign execution on the Prospect Marketing Enablement Team (PMET) for the Affiliate channel - Collaborated cross functionally across compliance teams to ensure adherence to regulatory requirements - Supported marketing strategy by building cross-functional relationships with internal partners
Education
Bond University
Study Abroad
2020 — 2020
Fashion Institute of Technology
Bachelor of Science - BS, International Trade and Marketing
2019 — 2021
Fashion Institute of Technology
Associate's degree, Advertising, Marketing, and Communication, 3.8
2017 — 2019
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