Olivia Ewing Felice
Creative Director, Brand Builder | By Liv Consulting | Fashion, Beauty, Accessories, Home, and more
- Role
- Consulting Creative Director at Caraway Home
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Olivia Ewing Felice
Your trusted creative expert in building premium & luxury brands through world building and brand architecture. Founder of By Liv, a boutique brand studio based in NYC, partnering with premium and luxury brands to define point of view, scale visual worlds, and translate brand storytelling into measurable growth.With nearly a decade of experience across both in-house leadership roles and top creative agencies, work spans pre-launch startups, growth-stage DTC & CPG brands, and established lifestyle companies, supporting businesses from Seed through Series B fundraising and acquisitions. The approach blends artful, elevated design with performance-driven strategy, ensuring brands are not only beautiful — but built to scale.Work has been featured in Vogue, Forbes, Vanity Fair, Harper’s BAZAAR, TechCrunch, WWD, and more. Holds a B.F.A. in Fashion Marketing & Visual Arts from SCAD, with a deeply collaborative, founder-first mindset.By Liv Consulting specializes in:– Brand building & repositioning– Brand architecture & world-building– Content strategy & campaign creative– Creative direction for launches & growth momentsIndustries: Apparel, lingerie & intimates, fine jewelry, fitness, accessories, fine home, hospitality, and food & beverage.Based in NYC. Open to consulting, advisory, and select long-term partnerships.
Experience
Consulting Creative Director
Jun 2025 — Present · New York, NY, US
Creative Consultant leading Caraway Home’s brand evolution from cookware to modern home brand. Working in partnership with the CEO/Founder and the VP of Brand Creative.
Education
Savannah College of Art and Design
BFA, Fashion Marketing, Visual Arts
Skills
- Social Media Marketing
- Fashion Gps
- Adobe Creative Cloud
- Fashion Shows
- Fashion Writing
- Brand Development
- Creative Developement
- Journalism
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