Olivia Dawson
Marketing | Communications | PR
- Role
- Marketing Communications Specialist at EGGER North America
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Olivia Dawson
Curious, collaborative and content-driven. I specialize in crafting thoughtful brand narratives across digital platforms - from social media to email to live experiences. Always learning, always listening, always up for a challenge.
Experience
Marketing Communications Specialist
Jun 2024 — Present · Lexington, NC, US
Curate and manage organic social media content, crafting compelling copy to increase engagement by 229% on Instagram, Facebook and LinkedIn.• Collaborate with agency partners on paid social media campaigns, SEO, SEM and brand identity strategies to enhance online presence and drive sales.• Build and maintain relationships with industry media professionals, pitching products to secure coverage.• Partner with the Digital Marketing Specialist on email marketing campaigns.• Leverage storytelling to create engaging narratives across all communication channels, strengthening brand connection and increasing impact.• Write and distribute press releases.• Edit and proofread deliverables such as brochures and information packets.• Develop and manage social media and editorial calendars, ensuring timely and strategic content delivery.• Facilitate internal communications, supporting organizational messaging and employee engagement.
Education
The University of Alabama
Bachelor of Arts - BA, Public Relations
2019 — 2023
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