Olivia Coleman

About Olivia Coleman

I\'m an experienced Project Manager with a knack for Content Creation. Over the years…

Experience

1. Digital Media Coordinator, Reputation Management

   Heartland

   Oct 2023 — Present

   Work with leadership to determine goals and tactics, including the development strategies and timelines •Monitor and respond to all social media comments, messages, and respond to all social media comments, messages and tags across our brand channels •Resolve negative social media comments and messages by reporting to internal stakeholders and providing responses back to the user •Follow proper protocol for resolving reviews •Increase brand awareness by engaging in new conversations through monitoring relevant keywords and phrases •Provide regular reporting on sentiment, trends, nature of complaints, etc. •Establish and maintain a favorable brand image •Manage company\'s online review presence and create and implement strategies to increase positive reviews •Apply reputation management best practices to ensure all review sites are appropriately managed •Foster a positive internal community by monitoring tags, mentions and comments in LinkedIn posted by our current employees •Respond to reviews with high quality, on-brand copy •Establish processes and communication between all stakeholders involved in addressing negative reviews •Create reporting dashboards to track performance •Approach negative engagements and turn them into a positive outcome •Provide content suggestions based on trends and findings from brand monitoring •Maintain awareness of brand reputation of Heartland competitors