Olivia Cefalu
Digital Media & Performance Marketing Manager @IMAGE Skincare
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WORK HISTORY
Digital Media & Performance Marketing Manager @IMAGE Skincare
New York, NY, US
EDUCATION
East China Normal University
International Business Classes and Internship Experience
Auckland University of Technology
International Business, Moving Image Production, Maori Culture, and New Zealand History
Champlain College
Bachelor of Science (BS), Management of Creative Media
SKILLS
ABOUT OLIVIA CEFALU
Performance-driven digital marketer with 7+ years of experience scaling global beauty, clinical, luxury, and lifestyle brands. I specialize in full-funnel growth across paid social, paid search, affiliate, CTV, programmatic, email, SMS, and omnichannel retail - balancing bold creative with measurable performance. Currently leading multi-channel strategy and execution within performance + affiliate marketing at IMAGE Skincare, with prior experience at Tata Harper Skincare, APOTHEKE, and Very Good Light / good light cosmetics. I’m passionate about building campaigns that convert, protect brand integrity, and create long-term brand affinity - where strategy, storytelling, and results intersect.
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