Olivia Cefalu
Digital Media & Performance Marketing Manager at Image Skincare | Freelance Beauty Editor
- Role
- Digital Media & Performance Marketing Manager at IMAGE Skincare
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Olivia Cefalu
Performance-driven digital marketer with 7+ years of experience scaling global beauty, clinical, luxury, and lifestyle brands. I specialize in full-funnel growth across paid social, paid search, affiliate, CTV, programmatic, email, SMS, and omnichannel retail - balancing bold creative with measurable performance. Currently leading multi-channel strategy and execution within performance + affiliate marketing at IMAGE Skincare, with prior experience at Tata Harper Skincare, APOTHEKE, and Very Good Light / good light cosmetics. I’m passionate about building campaigns that convert, protect brand integrity, and create long-term brand affinity - where strategy, storytelling, and results intersect.
Experience
Digital Media & Performance Marketing Manager
Dec 2023 — Present · New York, NY, US
Education
East China Normal University
International Business Classes and Internship Experience
Auckland University of Technology
International Business, Moving Image Production, Maori Culture, and New Zealand History
Champlain College
Bachelor of Science (BS), Management of Creative Media
Skills
- Social Media Marketing
- Event Planning
- Broadcast Production
- Adobe Premiere Pro
- Adobe Audition
- Event Management
- Project Management
- Team Leadership
- Digital Marketing
- Digital Media
- Microsoft Word
- Microsoft Powerpoint
- Google Docs
- Social Media
- Broadcasting
- Audio Recording
- Audio Editing
- Audio Mixing
- Video Production
- Video Editing
- Videography
- Theatrical Performance
- Voice Lessons
- Contemporary Dance
- Public Speaking
- Publishing
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