Olivia Buffum
Senior Manager, Media Strategy at Mars United Commerce | Publicis OneMars
- Role
- Senior Manager, Media Strategy at Mars United Commerce
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Olivia Buffum
Strategic marketing professional with 7+ years of experience driving consumer-first media and marketing programs across leading CPG brands. At Mars United Commerce, I lead integrated, data-driven campaigns across the Mars Inc. Petcare portfolio, supporting brands including IAMS, Greenies, Temptations, Pedigree, and Cesar. Working within Publicis’ “Power of One” model, I partner closely with brand teams, centralized media teams, creative, audience strategy, shopper marketing, and analytics partners to develop full-year marketing plans spanning strategy, execution, and measurement.I thrive in fast-paced, collaborative environments, bringing complex marketing programs to life across cross-functional teams while managing multi-million-dollar budgets, vendor partnerships, and campaign performance from activation through optimization and measurement.
Experience
Senior Manager, Media Strategy
Mar 2026 — Present · Boston, MA, US
Mars Petcare: Pedigree, IAMS, Greenies, Temptations, Cesar, Sheba
Education
Rollins College
Bachelor's degree, Communication and Global Health
2014 — 2018
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