Olivia Carson

About Olivia Carson

I’m an award-winning content strategist and creative communicator who believes stellar storytelling can change everything — how we show up, how we see each other and how we move through the world. My background spans higher education, healthcare, financial services, tourism and the arts, but the common thread throughout my career is this: From concept to execution, I create content that works. I’m a sought-after digital marketer, brand manager, copywriter and content creator frequently tapped to elevate creative direction and translate big ideas into compelling, on-brand content. In other words, it\'s my job to turn complicated ideas into compelling content that your audience actually cares about.With over a decade of experience across in-house, agency and freelance roles, I specialize in building audience engagement through thoughtful storytelling, forward-thinking marketing strategy and mobile-first content creation. Whether I’m writing a headline, mapping out a campaign or collaborating with subject matter experts to tell a nuanced story, I lead with curiosity, empathy and a deep respect for the craft of communication. Along the way, I’ve launched multimillion-dollar campaigns, redesigned social strategies from the ground up and supported brilliant thinkers in telling stories of their research that resonate with a wider audience.I’ve spent past two years shaping the voice of the UW School of Pharmacy — growing our social media engagement rate over building editorial and visual storytelling strategies from the ground up and launching student-facing programs like the Content Creation Club to help future pharmacists find and share their voice. I collaborate with researchers, deans, students, advancement teams, alumni and faculty leaders to bring human-centered, equity-minded communications to life — whether that means translating scientific research into compelling digital stories, managing institution-wide campaigns or helping students feel seen and celebrated on their way to a PharmD.Before that, I worked in community media — leading digital ad campaigns for local nonprofits and cultural institutions, crafting brand messaging for creative entrepreneurs around the world and telling engaging stories through portrait photography. Visual storytelling is still a huge part of what I bring to every role, whether I’m behind the camera or guiding others on how to show up with clarity and confidence online.

Experience

1. Content Marketing Specialist

   University Of Washington Tacoma

   Aug 2025 — Present · Tacoma, WA, US

Education

• Green River College

  Associate of Arts (A.A.)

  2013 — 2015

• University of Washington

  Bachelor of Arts (B.A.), Marketing

  2015 — 2017

Skills

• Branding & Identity
• Visual Merchandising
• Social Media Marketing
• Customer Satisfaction
• Adobe Photoshop
• Adobe Creative Suite
• Customer Service
• Creative Merchandising
• Communication
• Social Media Communications
• Brand Development
• Wedding Photography
• Facebook
• Team Leadership
• Photojournalism
• Portrait Photography
• Digital Marketing
• Blogging
• Digital Photography