Olivia Balog

About Olivia Balog

As a dynamic and confident publicity manager and strategist with over nine years of experience, I specialize in orchestrating high-impact media campaigns, managing A-list talent relations, and executing large-scale events. I thrive on building strong relationships with media outlets, securing top-tier coverage, and driving engagement through creative and data-driven promotional strategies. My ability to lead cross-departmental collaboration has resulted in cohesive campaigns that boost brand visibility and consumer interaction.With a background that includes handling media outreach for top programs, organizing exclusive events, and managing complex talent logistics, I bring a versatile set of skills to every project. I have successfully partnered with various teams to ensure smooth execution of publicity plans, from creating detailed press materials to coordinating award submissions. My strengths lie in creating seamless campaigns that resonate with both trade and consumer audiences.I am also adept at managing social media across platforms, ensuring consistent messaging and boosting follower engagement. My bilingual proficiency in English and Italian enhances my ability to work across global markets.Key Skills: High-Profile Media Outreach | Event Execution | A-List Talent Relations | Press Release Writing | Social Media Management | Award Submission Coordination | PR Crisis Management | Budget Management | Cross-Departmental Collaboration | Project Coordination | Media Coverage Tracking | Content Creation | Bilingual (English & Italian)| Vendor Invoice Processing | Research & Data Analysis | Editing & Proofreading

Experience

1. Sr Associate, Communications

   The Trade Desk

   Dec 2024 — Present · New York, NY, US

   In this role, I collaborate with cross-functional teams to develop compelling content strategies, data-driven industry reports, and thought leadership materials that amplify The Trade Desk’s global brand presence. I craft press materials and releases, Q&A briefs, and storytelling initiatives while partnering with business leaders and marketing teams to execute strategic media campaigns. By monitoring coverage and measuring performance, I aim to ensure our messaging resonates across regions, driving brand visibility and engagement.

Education

• Adelphi University

  Bachelor of Science (BS), Marketing

  2012 — 2016

Skills

• Teamwork
• Creative Direction
• Social Media Marketing
• Powerpoint
• Social Networking
• Photoshop
• Dreamweaver
• Tutoring
• Leadership
• Public Speaking
• Art Education
• Special Needs Populations
• Editing
• Web Content
• Diabetes Management
• Indesign
• Choral Music
• Marketing
• Academic Tutoring
• Social Media
• Blogging
• Diabetes Care
• Google Docs
• Time Management
• Microsoft Word
• Team Leadership
• Graphic Design
• Web Design
• Visual Arts
• Computer Graphics
• Diabetes