Olivia Vanermen
Graphic Designer @Altar'd State
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WORK HISTORY
Graphic Designer @Altar'd State
Mentored a team of two designers to create compelling brand marketing materials for seasonal campaigns, ensuring cohesive designs for in-store, online and multi-platform use that enhance viewer engagement and drive conversion rates- Oversaw the planning, copywriting, and execution of weekly email, SMS, social media and website campaigns, successfully increasing traffic and conversion through targeted marketing strategiesCollaborated with my teams to analyze marketing trends, developing strategies for email, website, digital ads and SMS that resulted in higher click-through rates and increased revenue- Designed innovative product packaging for candles, bath and body fragrances, jewelry advent calendars and candy, setting company standards and achieving successful distribution across all retail locations- Served as a prop stylist for on-location campaign shoots, translating creative visions into visually striking campaigns- Led the design and execution of the Christmas 2022, 2023 and 2024 campaign, producing shopping bags, poly bags, gift cards, e-commerce boxes and all digital marketing materials used across 127 retail stores and for online orders- Designed the Altar’d State 2024 Christmas catalog from concept to press check, effectively delivering the Christmas collection to over 4 million customers- Implemented and designed marketing activations for key events, including Black Friday and CMA Fest, significantly boosting revenue and enhancing brand awareness- Redesigned packaging materials including shopping bags, poly bags, e-commerce boxes, gift cards and garment marketing, establishing new company standards adopted across all retail locations
EDUCATION
Taylor University
Under Grad, Graphic Design and Marketing
ABOUT OLIVIA VANERMEN
Career Objective: Passionate about partnering with agencies and companies that excel in creativity, collaboration, and innovative problem-solving. I am a highly creative and excellence-focused individual with a long-term goal of becoming a Creative Director. I aim to lead teams in consistently producing fresh, cutting-edge designs across mobile, web, and print. My focus is on fostering collaboration and driving cohesive, captivating design solutions that resonate with audiences.
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