Olivia Porcello

About Olivia Porcello

I work in digital analytics and media operations, focusing on supporting measurement workflows, organizing vendor partnerships, and improving how teams manage complex reporting across healthcare and pharmaceutical clients. In my role, I collaborate with analytics, media, and client service teams to support client deliverables, track requirements, and maintain organized systems that streamline reporting, tagging, and third-party measurement. I’m particularly interested in the healthcare and pharmaceutical industry, improving processes, learning new analytics tools, and helping teams operate more efficiently so they can focus on driving meaningful insights.

Experience

1. Business Analyst L

   Havas Edge

   Jun 2025 — Present · Boston, MA, US

   Design and maintain cross-channel reporting presentations aligned with client performance expectations from pre-established frameworks. Enabling consistent measurement across digital media campaigns- Analyze media and site performance weekly to identify trends, optimize media strategies, and deliver actionable recommendations-Partner with media teams to construct data infrastructure. Defining measurement approaches through tagging strategies, platform tracking bias considerations, and holistic performance scorecards across data sources (e.g, display, search, social, client CRM, validation vendors)- Identify and resolve data discrepancies, improving data integrity, consistency, and usability across analytics deliverables- Manage vendor and measurement partner relationships, aligning on data specifications, capabilities, and reporting requirements

Education

• University of Connecticut

  Bachelor of Business Administration - BBA, Marketing

  2019 — 2023