Olivia Ozanne

About Olivia Ozanne

Value Proposition I am highly effective in marketing, with experience developing and executing strategies that increase revenue, customer engagement, and competitive differentiation. I offer a proven history of successfully developing strategies and campaigns that increase awareness and engagement in highly competitive industries.Summary Engaging marketing leader possessing a winning blend of subject matter expertise, skill in the development of acquisition marketing programs, and practical experience in a Fortune 500 company. Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance goals by aligning talent and focus with organizational objectives.

Experience

1. Marketing Analyst, Hilton Cobrand Acquisition Marketing

   American Express

   Jul 2022 — Present · New York, NY, US

   Responsible for developing and executing marketing campaigns to increase awareness and adoption of co-branded American Express cards in partnership with Hilton Hotels & Resorts. Launched a new co-branded card that secured 9,700 new accounts. Credited with submitting the most creative content within the Cobrand Marketing Department across seven months, with a first-rate submission of 98%, 38% higher than the team average. Developed a playbook of best practices for the submission of creative content, which has been adopted by colleagues working on co-branded marketing. Participated in the redesign of the website for Hilton Credit Card details, leading to a 31% increase in engagement. Responsible for the legal review process for site, social media, paid search, and media content, conducting over 50 reviews each year. Leads A/B testing twice each quarter to measure the effectiveness of campaigns.

Education

• Sacred Heart University

  Master of Science - MS

• Marymount Manhattan College

  Bachelor of Arts (B.A.)