Olivia Ludlum
Brand Manager, Social Media and Reputation Management @Carvana
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WORK HISTORY
Brand Manager, Social Media and Reputation Management @Carvana
Tempe, AZ, US
As Brand Manager at Carvana, I lead the strategic direction and execution of our social media and reputation management initiatives. I oversee both organic and paid social media, collaborating closely with our Quantitative Marketing team to optimize performance-driven campaigns. I guide cross-functional teams through creative development and briefing processes, ensuring cohesive brand storytelling across platforms.
EDUCATION
Universitat Pompeu Fabra
Spanish
Arizona State University
Hugh Downs School of Communication, Communication, Bachelor of Arts
ABOUT OLIVIA LUDLUM
I’m a Brand Manager with a passion for social media, reputation management, and influencer marketing. I love finding creative ways to connect with audiences, build brand trust, and drive real results—whether through organic content, paid campaigns, or strategic partnerships.At Carvana, I lead social and reputation strategy, overseeing paid social campaigns and shaping our influencer marketing efforts to ensure we’re working with the right voices to tell authentic brand stories.
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