Olivia Lanier Bales

Olivia Lanier Bales

Head of Content at WIN

Role
Head of Content at WIN
Location
New York, NY, US
LinkedIn followers
500 followers

About Olivia Lanier Bales

Writer, editor, brand builder, and digital strategist with a portfolio spanning fashion, beauty, financial services, fitness, and healthcare. My superpower is my ability to blend creativity with data-driven insights, ensuring every piece of content resonates with the right audience at the right time. I’m a high-energy leader who thrives in beautiful chaos. Have impossible time pressures and multiple deadlines? Sign me up! I have a proven track record of optimizing internal processes, growing audiences, and evolving brand identities. I love digging into digital strategy and driving business results through engaging, strategic, and culturally relevant messaging for any medium. I thrive in collaborative environments, where cross-functional teamwork fuels innovation and drives success. Interested in making magic together? Check out my work and get in touch at https://oliviabales.com/

Experience

  1. Head of Content

    WIN

    Jul 2023 — Present · Greenwich, CT, US

Education

  • The University of North Carolina at Chapel Hill

    Bachelor of Arts - BA, Business Journalism & Entrepreneurship

    2012 — 2016

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