Olivia Hughes
Associate Director - Client Services and Insights @YouGov
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WORK HISTORY
Associate Director - Client Services and Insights @YouGov
Toronto, ON, CA
Client-facing role leading end-to-end custom research projects for global clients. Leverage 15+ years of experience in market research to serve as the primary strategic advisor, overseeing multiple multi-market, multi-audience projects, applying advanced statistical techniques to generate actionable insights, guiding client decisions, and mentoring teams to ensure high-quality delivery and business growth.Key Responsibilities:• Oversee, own, and manage all aspects of connected and custom research projects, working both independently and collaboratively, from proposal development to survey design, field management, data processing, data analysis, reporting, and client presentations.• Serve as the primary client-facing contact, collaborating with clients, senior executives, internal teams, and other departments to manage projects and overall client business outcomes.• Act as a trusted advisor to clients, providing strategic guidance, solving complex business questions, and delivering actionable insights that drive repeat business, project extensions, and long-term relationships.• Partner with account managers and senior internal teams on proposals and statements of work by advising on research design, methodology, timelines, and pricing.• Design and write connected and custom research reports, translating complex data into narrative-driven, data-rich visualizations and clear, business-focused recommendations.• Apply advanced statistical and multivariate techniques to analyze data and generate insights, presenting findings confidently to a wide range of audiences.• Mentor and manage junior researchers and operations staff, fostering professional growth and ensuring research excellence across all projects.
EDUCATION
The University of Georgia
Digital Badge, Introduction to Market Research and the Research Process
Seneca Polytechnic
Digital Media Arts
The University of Georgia
Certificate of Program Completion, Principles of Market Research
SKILLS
ABOUT OLIVIA HUGHES
I lead a Custom Research Team at YouGov, a global leader in online research and data analytics, where I oversee and deliver high-quality market research projects to clients across various topics. With 14+ years of experience in the market research industry, I have a strong background in research methodology, data analysis, and client presentations across diverse sectors including government and public affairs, healthcare, finance and banking, technology, media and entertainment, education, automotive, travel and tourism, customer satisfaction, and consumer goods.I am a certified market researcher, having completed the \'Principles of Market Research\' program and the \'Introduction to Market Research and the Research Process\' course from The University of Georgia. Additionally, I hold the Certified Analytics and Insights Professional (CAIP) designation and have also obtained my Insights Professional Certification (IPC).As a leader of the Custom Research Team, I am responsible for developing research proposals, managing the research process from start to finish, analyzing data and presenting actionable insights to clients. Additionally, I mentor and develop junior research team members, build client relationships, and contribute to YouGov\'s leadership initiatives. I use advanced quantitative research methodologies and analytics, such as Product and Concept Testing, Conjoint Analysis, Discrete Choice, MaxDiff, TURF, Segmentation and Targeting, Usage and Attitudes, Customer Experience and Satisfaction Measurement, Net Promoter Score, Customer Journey Mapping, Performance Measurement, Key Performance Indicators, Key Driver Analysis, Market Trend Analysis, Predictive Analytics, Pricing Analysis and Van Westendorp etc, to provide data-driven insights and solutions to clients\' business challenges. I am passionate about visual storytelling and linear logic reporting transforming data into compelling narratives, providing stakeholders with clear recommendations to guide strategic planning and business development.
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