Olivia Haywood
Chief Marketing Officer @Sponge
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WORK HISTORY
Chief Marketing Officer @Sponge
Responsible for developing and executing the go-to-market strategy for Sponge Group, and leading our marketing teams in the UK, DACH region & Europe. I lead the evolution of our corporate positioning, brand messaging, and execution of our narrative across content, PR, digital channels, sales enablement, campaigns, events, demos, and community engagement. Key accountabilities include: • Setting marketing goals and objectives • Planning, implementing, and managing marketing strategy • Playing a central role in leading corporate strategy definition and overall growth • Owning customer insights and market intelligence • Reviewing and managing content marketing strategy • Determining KPIs & OKRs for the marketing department • Driving ROI from our marketing budget & data-centric decisions • Establishing interdepartmental collaboration across the G2M teams • Designing, planning, and executing effective marketing campaigns
EDUCATION
University of Oxford
Bachelor of Arts (BA), English Literature and Language
SKILLS
ABOUT OLIVIA HAYWOOD
Clear brand strategy is one of the most decisive tools a business can use in times of…
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