Olivia Gray

About Olivia Gray

I am a creative marketing professional with 8+ years of experience strategizing and managing the creative direction for various marketing/social campaigns, brand, and graphic design efforts. I am a story-crafter dedicated to capturing a brand’s story through deep research and holistic design thinking. I have experience working in Wordpress, Illustrator, InDesign, Photoshop, AfterEffects, XD and Microsoft Office.

Experience

1. Creative Marketing Manager

   Well

   Apr 2024 — Present · Raleigh-Durham-Chapel Hill, NC, US

   As the Creative Marketing Manager at Well, I lead visual storytelling and strategic design efforts that bring our brand and mission to life. My role blends creative direction with hands-on design, supporting campaigns that drive engagement, activation, and lasting impact.Lead creative strategy and execution for multi-channel marketing campaigns, including digital, print, and videoDesign and produce branded assets such as emails, newsletters, slide decks, activation kits, and social media graphicsCollaborate with cross-functional teams (Growth, Client Success, Product) to align messaging and drive engagementMaintain brand consistency through audits, updated templates, and refined visual systemsConcept and manage internal and external video projects, from ideation and scripting to productionCreate campaign assets that support member engagement and activationUse tools like Figma, Miro, and Jira to manage creative workflows and project prioritiesAdvocate for human-first, high-quality design that connects with diverse audiences and reflects the Well brand

Education

• Elon University

  Master’s Degree, Interactive Media

  2015 — 2016

• William Peace University

  Bachelor's Degree, Bachelor of Arts, Mass Communication, Concentration: Integrated Media

  2012 — 2015

Skills

• Css
• Video Editing
• Premiere
• Painting
• Social Media
• Html Scripting
• Microsoft Office
• Strategic Communications
• Logo Design
• Final Cut Pro
• Social Networking
• Brand Development
• Writing
• Graphic Design
• Indesign
• Social Media Marketing
• Powerpoint
• After Effects
• Motion Graphics
• Photoshop
• Editing
• Public Speaking
• Content Strategy
• Adobe Design Programs
• Marketing
• Adobe Photoshop
• Twitter
• Camera Skills
• Time Management
• Facebook