Olivia Downs

About Olivia Downs

Ever since I was a kid, I’ve had a passion for creating, optimizing, and leading. Whether I was pitching on a softball field or crafting a mock marketing campaign in class, I’ve always been fueled by ambition, curiosity, and creativity. Today, I bring that same energy as a Business + Marketing graduate and data-driven creative, passionate about connecting strategy with execution in the digital space. I specialize in turning brand vision into measurable impact. From developing a fully coded landing page for Charity:Water to building data dashboards for Intel using Tableau and Power BI, I operate at the intersection of storytelling, analytics, and digital strategy. I thrive on helping brands refine messaging, visualize trends, and make smarter, insight-driven decisions.Career Highlights: Analyzed internal trends and consumer behavior as a GCA Data Analyst for Intel, delivering actionable insights for marketing initiatives. Developed and launched a real-time coded landing page to support nonprofit donor conversion.🧠 Led strategy for a Peloton capstone project, reimagining its brand around fitness, nutrition, and community. Founded and grew a successful pet-sitting business serving 70+ recurring clients over nearly 4 years. Built brand identity, managed digital marketing campaigns on Instagram/Canva, designed promotional materials, and drove a 30% increase in repeat bookings through targeted campaigns and client engagement. Currently developing a personal fitness and lifestyle brand, focused on content strategy, digital marketing, and community engagement.I’m best known for my adaptability, sharp execution, and ability to translate complex data into clear, compelling narratives.Marketing Analyst | Content Strategist | Digital Marketing | Brand Coordinator | Data Storytelling | Social Media Strategy | Business Intelligence | Marketing Insights | Consumer Behavior | Data Visualization | SEO | Growth Marketing | E-commerce | Tableau | Power BI | Google Analytics | Campaign Strategy | Influencer Marketing | CRM | UX Writing | Copywriting | Brand Messaging

Experience

1. Hub Training Supervisor

   UPS

   Dec 2025 — Present · Louisville, KY, US

   Oversee training coordination for 30 Quality Trainers (QTs), assigning tasks and supporting consistency across training operations.Assign and manage QT schedules and responsibilities, ensuring coverage aligns with operational needs.Lead new-hire facility tours for groups ranging from 3 to 30 employees, communicating safety procedures, workflows, and expectations.Prepared high-visibility reports, compliance documentation, and presentations for leadership reviewMaintained accurate records and supported operational audits with strong attention to detailCollaborated cross-functionally with supervisors and administrative teams to support organizational needs

Education

• University of Louisville

  Marketing, Bachelor of Science in Business Administration BSBA, Marketing

• University of Louisville

  Bachelor of Business Administration - BBA, Business Administration and Management, General

  2021

• Western Governors University

  Master of Business Administration, Business Administration, Management and Operations