Olivia Cammalleri
Third-Year Dean\'s List Marketing Student in the Isenberg School of Management | University of Massachusetts Amherst | Proficient in Neilson, Circana Unify+, Excel, and Canva
- Role
- Brand Innovation Intern at Chobani
- Location
- Amherst, MA, US
- LinkedIn followers
- 500 followers
About Olivia Cammalleri
Consumer-focused Senior Marketing Major at the University of Massachusetts Isenberg…
Experience
Brand Innovation Intern
Apr 2025 — Present · New York, NY, US
Leveraged Nielsen, Intel, Tastewise, and Mintel data to uncover emerging consumer trends and category growth opportunities- Collaborated with the Digital & Social Media, Category Management, and Sales Planning teams to shape new marketing strategies and identify innovative ways to attract new customers- Developed in-depth reports and presentations on product performance and competitive activity to support quarterly business reviews and strategic planning- Provided actionable insights that influenced promotional tactics, driving increased brand visibility and consumer engagement.
Education
Isenberg School of Management, UMass Amherst
Bachelor of Business Administration - BBA, Marketing
University of Massachusetts Amherst
Bachelor of Business Administration - BBA, Marketing
Northern Valley Regional High School At Demarest
High School Diploma, General Studies
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