Olivia Bada

Experience

1. Chief Executive Officer - Online Sales & Marketing

   Williamsburg Families

   Aug 2010 — Present · Williamsburg, VA, US

   Co-founded and manage a digital platform that strategically promotes community events and activities. This involves developing and maintaining a user-friendly website, securing and managing advertising contracts, and executing multi-channel digital marketing in order to reach readers- Manage end-to-end campaign lifecycle, including strategic planning, placement, tracking, optimization, and performance reporting using advanced tracking software- Create, procure, and manage digital assets to ensure timely and effective campaign launches- Monitor and analyze ad campaign performance, implementing strategic adjustments to maximize engagement and ROI- Update website content daily, maintaining accuracy, relevance, and high user engagement- Design and distribute biweekly email campaigns, effectively driving user engagement and increasing website traffic- Negotiate and oversee advertising contracts with high-profile clients, including nationally recognized museums, businesses, and non-profit organizations- Plan, organize, and execute large-scale events, such as the annual Summer Camp Fair, in partnership with local government entities- Lead social media strategy and growth across multiple platforms, including Facebook, Instagram, X, Threads, Bluesky, and TikTok, to maximize brand visibility and audience engagement- Manage campaign budgets, including cost forecasting, monitoring expenses, and ensuring accurate end-of-campaign billing- Recruit, supervise, and mentor employees, fostering a collaborative and productive work environment- Collaborate with cross-functional teams, including sales, production, and site development, to ensure seamless campaign delivery and client satisfaction- Utilize data analytics to measure campaign performance, providing strategic insights and recommendations for future campaigns.

Skills

• Marketing
• Advertising
• Entrepreneurship
• New Media
• Direct Marketing
• Small Business
• Brand Development
• Publicity
• Social Networking
• Social Media Marketing
• Online Advertising
• Event Planning
• Public Speaking
• Email Marketing
• Online Marketing
• Press Releases
• Digital Media
• Social Media
• Copywriting
• Hospitality
• Blogging
• Management
• Fundraising
• Newsletters
• Public Relations
• Marketing Strategy
• Media Relations
• Trade Shows
• Sales
• SEO
• Marketing Communications
• Facebook
• Event Management