Olivia Arantes Smith
Strategy Associate @Four Columns Marketing
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WORK HISTORY
Strategy Associate @Four Columns Marketing
Waco, TX, US
Develop and execute multi-channel marketing content across blogs, email newsletters, LinkedIn, Instagram, Facebook, and YouTube, including writing copy, producing video content, and building social media assets.Support marketing strategy and client initiatives through competitive analysis, messaging development, and research to inform campaign and positioning decisions.Analyze marketing performance and manage CRM data using HubSpot and social platforms, tracking campaign metrics, maintaining client lists, and supporting data-driven marketing improvements.
EDUCATION
Baylor University
Bachelor of Business Administration - BBA, Marketing
ABOUT OLIVIA ARANTES SMITH
Dedicated marketing professional majoring in Marketing, with a minor in Spanish and a certificate in Global Engagement. Powerful communication skills and proficient in Spanish, bringing strong experience in business strategy and digital marketing. High academic achiever, excelling in both individual and team settings. Asset to any marketing team through leadership and customer-service skills, combined with organizational and problem-solving abilities.
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