Oliver Waterworth

Allocator Analyst @Cotswold Outdoor Group

Kemble, GB

Analyse sales, intake, demand trends, and weather impacts to optimise stock allocation across a 78-store network. Partner with merchandising, buying, operations, and regional teams to ensure accurate and timely distribution. Streamlined the weekly company trade and style reports, using VBA for efficiency while eliminating human error. Automated branch reporting analysis (cut prep time by 90%) and built advanced Excel dashboards through Power Query to track KPIs, improving efficiency and enabling faster, data driven decision making.Led consolidation of underperforming climbing range, retaining 80% revenue out of 35% of original stores, while forecasting 30% sales growth, demonstrating the importance of analysis led strategy.