Oliver Thoenen

About Oliver Thoenen

Hello, it\'s nice to meet you! I\'m a brand communicator and thought leadership engineer serving as the head of marketing communications and public relations here at Hinshaw & Culbertson LLP. My career journey has involved stints at several large U.S. law firms, following graduation from law school in the Pacific Northwest. In all the places I have called home, I employ a uniquely proactive, growth-oriented, and human-centered approach to brand communications. This mindset enables me to transform and energize the functions and teams that I manage and collaborate with. Part of my special sauce is taking a keen interest in researching and tracking the full spectrum of business issues, pain points, preferences, and potential legal surprises that directly affect our firm’s clients and their interests. Armed with this knowledge, I manage all aspects of the firm’s digital content strategy, monitor the firm’s brand perception, direct our media relations, and provide strategic corporate communications support. Every professional knows that magical feeling of being in the zone and in the flow. That is something I get to experience each and every day, thanks to my amazing team and the wonderful collection of human beings who strive to make our business a success in their own unique way. Have questions or want to connect? Hit me up with a DM or drop me a note at o•••••••@hinshawlaw.com.

Experience

1. Senior Marketing Communications Manager

   Hinshaw & Culbertson LLP

   Oct 2016 — Present · Chicago, IL, US

   I manage the firm’s thought leadership activities, including public relations, owned media (content marketing), and brand social media. As a recovering lawyer, I take a personal as well as professional interest in independently tracking legal and industry developments relevant to our clients. I leverage that knowledge to develop thought leadership opportunities and secure share of voice in earned media. Specific accomplishments include pioneering new iterative analytics reports for firm PR, content marketing and social media; developing a new marketing role specifically focused on content marketing analytics; and helping the firm achieve the first national industry awards—and first Legal Marketing Association award—in its nearly 90-year history.

Education

• University of Minnesota

  B.A., History

  1994 — 1998

• Lewis & Clark Law School

  J.D., Law

  1999 — 2002

• Durham University

  History

  1990 — 1991

Skills

• Public Relations
• Proofreading
• Media Relations
• Publications
• Online Advertising
• Ap Stylebook
• Copywriting
• Journalism
• Twitter
• Newspapers
• Marketing Communications
• Facebook
• Content Management
• Ghostwriting
• Newsletters
• Publicity
• Social Media
• Corporate Communications
• Editing
• Copy Editing
• Marketing
• Social Media Marketing
• Leadership
• News Writing
• Strategic Communications
• Strategic Planning
• Storytelling
• Content Marketing
• Press Releases
• Content Strategy
• Marketing Strategy
• Branding
• Communication
• Proposal Writing
• Digital Marketing
• Blogging
• SEO