Oli Seares
Amazon Global Client Lead at Open Door @WPP Media
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WORK HISTORY
Amazon Global Client Lead at Open Door @WPP Media
Global client lead for Amazon as part of Open Door, the bespoke WPP team.My focus is across two lines of business. Project Kuiper, Amazon\'s hugely exciting new satellite broadband network, launching in 2026. Also, Reputation Marketing Insights, where we focus on shaping & sharing Amazon brand stories
SKILLS
ABOUT OLI SEARES
Global Business Growth Leader | Engineering Media, Data & Creativity to Drive Market Share & ROIStrategic & commercial leader with extensive experience across some of the world\'s most recognised brands and a track record of growing large scale business. Led multi-billion-pound media operations across the UK, Europe and globally, built enduring client relationships and delivered measurable commerce outcomes for global marketing organisations like Amazon, Mars, Coca-Cola, and GSK. I have driven media transformations, embracing data, AI, and integrated media commerce strategies, to build new models and deliver profitable growth.Architecting partnerships that deliver significant ROI, spearheading digital transformation to create competitive advantage, championing creativity and acting as a C-suite partner to drive marketing-led growth. I lead high-performing teams to execute with precision, embedding AI and automation to deliver a performance edge.With two decades of experience in international & local media across multiple categories including Food, Drinks, Snacking, Healthcare, Entertainment, Fashion & Luxury, my focus is on delivering measurable client success. I achieve this by integrating data-driven analysis with creative strategy, leading multicultural teams and fostering the cross-market collaboration required to deliver success.Key Achievements & Impact:• Transformation driven Sales Growth: Engineered a media transformation plan that directly contributed to a significant uplift in market share for priority brands and increased ROI by +29%• Unlocked Commercial Value: Led a landmark operating model restructure and contract renegotiation, unlocking millions in incremental value and creating a partnership geared for performance.• Scaled Innovation: Delivered award-winning big campaign ideas & industry leading media creativity; pioneered integrated Retail Media and Connected TV strategies.• Championed AI-Driven Efficiency: Deployed AI agents to automate reporting and optimisation workflows, reducing manual effort and increasing efficiency by +9%. Transformed a 150-person regional team into a data-first, AI-literate operation.• Outcomes focused: Deployed regional testing & innovation plan and delivered models tied directly to the delivery of business outcomes (sales lift, ROI), achieving +11% effectiveness gains• Ensured Regional Governance: Implemented robust frameworks for brand safety, measurement, and data privacy across 50+ markets, safeguarding multi-million-dollar investments in a complex digital ecosystem.
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