Oliver Schoening

About Oliver Schoening

Experienced ad sales executive, with 15 years at Apple, consulting major advertisers and app developers, ie Google, Disney, Expedia Group and Supercell. I have broad experience in both start-up and corporate environments: selling display at a music start-up, TV at MTV Networks, running my own promotional marketing start-up, and building Apple’s ad business from the ground up. At Apple I’ve supported advertisers across in-app video/display, audio ads on iTunes Radio (now Apple Music) and Apple News video/display. For the App Store, I have been consulting many top grossing app developers, migrating them from iAd to Search Ads, and since 2019 consulting entertainment marketers including Spotify, SoundCloud, Suno, Peacock, Paramount+, and HBOMAX. I’ve also deal desks pre-launch, for Apple’s first MLS season on AppleTV, and ads on Apple Maps. As a continuous learner, I spent 2 years at Harvard, achieving their rigorous Business Communication Certificate (with Leadership, Negotiation, and Rhetoric classes). I am also a diversity and Holocaust remembrance ally and Apple project activation lead, organizing employee and public facing events around the Holocaust and Native American causes. I am a dual citizen (German/US), a trained classical guitarist, meditation practitioner, soccer player and most importantly: family man!

Experience

1. Apple Ads Entertainment Partnerships Apple Diversity Network Lead

   Apple

   Oct 2019 — Present · New York, NY, US

   Consult marketing teams, including CMOs, at major entertainment brands, to achieve maximum visibility and subscriber growth via the App Store• Strategically grow advertising revenue for Apple, using deep industry experience, long-term relationships, and negotiation/presentation skills to consult partners • Create trainings (ie Going Up+Across in client organizations, Receiving/Providing Feedback), organize workshops + interviews, and provide industry/skill development insights to support client partners and platform specialists, alongside Learning & Development and Leadership• Asked to represent Partner Development for AppleTV’s first Major League Soccer season deal desk, supporting SLT, go to market and product teams• Dedicate volunteer time as Diversity Network lead, to support Apple’s Jewish & Indigenous communities via highly visible and impactful activations about the Holocaust and Native American communities, collaborating with a wide variety of Apple groups (ie Hardware, Retail, PR, Government Relations)

Education

• Universität Osnabrück

  Staatsexamen (equivalent to Master of Arts in Education), Double Major: Music Education + English Studies

  1992 — 1998

• Willy Brandt Gymnasium Oer-Erkenschwick, Germany

  Abitur: English, History, Math, Music, General Studies

  1983 — 1991

• Harvard University

  Business Communication Certificate, Business Management

  2017 — 2019

• State University of New York at Oswego

  Teaching Assistant, German Studies

  1994 — 1995

Skills

• New Business Development
• App Store
• Presentation Skills
• Digital Media
• Marketing
• Online Marketing
• Digital Strategy
• Roadblock
• Display Advertising
• Relationship Building
• App Promotion
• Television
• Strategic Partnerships
• Mobile Marketing
• Entrepreneurship
• Sales
• Online Advertising
• Entertainment
• Mobile Advertising
• Start-Ups
• Client-Focused
• Client Relations
• Interactive Marketing
• Advertising
• Digital Marketing
• International Sales
• Negotiation
• Persistence
• Business Communications
• Internet Radio
• Video Advertising
• Integrated Marketing
• Advertising Sales
• Search Advertising
• Research
• Analytics
• Consultative Selling
• Marketing Communications
• Mobile Devices
• Search Engine Marketing (Sem)