Oliver Odabas
Senior Marketing Specialist (Germany Lead) @Taskrabbit
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WORK HISTORY
Senior Marketing Specialist (Germany Lead) @Taskrabbit
Berlin, DE
Leading marketing for the German market with a focus on national market expansion and growth strategy. Responsibilities include the independent development and execution of the country-specific GTM strategy, orchestrating a full-funnel marketing mix across paid and organic channels to scale demand. This includes steering strategic partnerships (e.g. IKEA) and cross functional workstreams to drive operational scaling and performance optimization for the German business
EDUCATION
HS Ostwestfalen-Lippe
Bachelor of Arts (B.A.), Betriebswirtschaftslehre - Schwerpunkt Marketing
ABOUT OLIVER ODABAS
Marketing and growth leader with 10+ years of experience building and scaling customer acquisition strategies across eCommerce and digital businesses.My work focuses on partnerships, performance marketing and cross channel campaigns that drive sustainable growth. A big part of my role has been developing acquisition channels, building strategic partner ecosystems and improving the analytics and reporting structures behind marketing decisions.During my time at companies such as Home24 and Lieferando I worked on expanding acquisition channels, launching integrated campaigns and building partnerships that contributed to measurable business growth.I enjoy working at the intersection of strategy and execution – developing marketing approaches that scale while staying close to performance and data.
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