Oliver Gano

About Oliver Gano

I am a marketing and advertising professional that approaches each day with an optimistic and creative mindset. Throughout my professional career, I have made a point to constantly soak up as much information as possible so I can continue to grow both inside and outside the workplace. To add that much-needed balance to work-heavy weeks, I enjoy waking up early on the weekends to catch a few Premier League football (soccer) matches, hiking, and connecting with friends! Go Cougs, and Up The Toffees!

Experience

1. Manager, Brand Communications - Soccer F1

   adidas

   Mar 2025 — Present · Portland, OR, US

   Point person for licensed soccer and F1 categories - maintaining an in-depth knowledge of and contributing to horizontal business goals and positioning strategy- Partner with Global to understand the global strategy, positioning, and support plan for key licensed soccer and F1 concepts, tours, and moments and influence Global creative development to ensure campaigns, tools, and activations are relevant within the US market- Support integrated category activation around key moments including but not limited to Club World Cup, World Cup, Women’s World Cup, F1 races, Club/Fed tours & moments- Drive overall integrated Comms planning for key concepts and category initiatives, setting high-level communication goals and leading a cross-functional team, including PR, In-store/Retail, Events, Product, Sports Marketing, DTC, Digital, and Wholesale Marketing in developing and implementing campaign strategies and execution plans- Manage relationships, build and deliver briefs to internal and external design/agency partners that extend or adapt the Global creative platforms as needed, and develop content and tools to support the activation of integrated marketing plans- Drive the media and digital activation strategies and execution including digital analytics, media creative development, and trafficking deliverables- Partner with Wholesale and adidas eComm + Retail to understand and leverage retail opportunities and ensure Brand Marketing toolkits are relevant, actionable, impactful, and leading- Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements- Manage and influence the direction of category budget priorities behind related initiatives with both internal and external partners.

Education

• Washington State University

  Bachelor's degree, Advertising

  2015 — 2019

Skills

• Sales
• Advertising
• Social Media
• Microsoft Office
• Marketing
• Event Management
• Creative Problem Solving
• Organization
• Creative Writing
• Teamwork
• Adobe Photoshop
• Adobe Illustrator
• Adobe Audition
• Adobe Premiere Pro