Oliver Cole

WORK HISTORY

EDUCATION

ABOUT OLIVER COLE

I build and scale profitable ecommerce and digital channels for consumer brands.Over the last 21+ years I’ve led D2C and digital growth across golf, outdoor, home and beauty – as Managing Director B2C, Ecommerce Director and founder. Most recently I was MD B2C at The Masters Golf Company, overseeing all channel strategy, digital transformation (ERP, web, PIM, inventory) and global brand marketing across UK, EU and GCC. Before that I was Ecommerce Director at Snug, accountable for c. £30m+ online revenue and a £5m marketing budget, and part of the SLT during and after the ScS Group acquisition. Earlier roles include Global Head of Retail & D2C Ecommerce at Gill, where I increased global online revenue by double digits for three consecutive years and grew ecommerce contribution from 6% to 20%+, and Head of European D2C Ecommerce at FootJoy & Titleist, launching the brand’s first EMEA ecommerce channels on Salesforce across five countries. I also founded and exited wantthelook.com, a salon professional beauty pureplay scaled from zero to £m+ net sales, 120k customers and 4k orders/month, with strong organic rankings and profitable paid performance. I’m particularly good at:• Turning underperforming ecommerce channels into profitable growth engines• Launching and localising D2C propositions in new markets• Leading digital transformation across platforms, ERP, CRM and marketing tech• Building and coaching high-performing trading, marketing and digital teamsI’m currently open to:• Interim / fractional Ecommerce or Digital leadership (MD / Director / VP level)• Permanent roles where ecommerce and digital are central to the growth storyIf you’re a founder, CEO or investor looking to accelerate D2C performance – or need an experienced interim leader while you hire – I’m happy to have an informal conversation.