Oliver Przytulla

Global Digital Director @Britax Child Safety

Lead and further develop a data driven and customer centric team of digital marketing and e-Commerce experts.\\\\n- Overall strategic direction and leadership in online marketing and direct to consumer selling activities to continuously improve performance and facilitate learnings across the region.\\\\n- Project Lead to transition the existing digital infrastructure into a headless e-Commerce setup that uses a loosely coupled architecture to take advantage of best-of-breed technologies.\\\\n- Owner of Martech stack and digital marketing infrastructure which supports all marketing teams.\\\\n- Lead the capability building in the online/performance marketing domain with the wider organization.\\\\n- Drive the EMEA digital team to push best practices focused on increasing ROI from the digital marketing spend and pipeline generated by web channels. Roll-out learnings to the regional marketing teams providing clear data-based blueprints to drive performance marketing at scale.\\\\n- Manage the EMEA digital marketing and e-Commerce budget.\\\\n- Identify current and future trends to ensure that the digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape.\\\\n- Contribute to process improvements, automation, and technology onboarding to improve and scale marketing programmes.\\\\n- Use data for reporting on marketing results, impact and recommendations for future action and investment- Develop tools and drive consistency of reporting across regional marketing teams.\\\\n- Support with agency selection, management and optimisation across regions.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n