Oliver Lewin

Retail Brand & Marketing Lead @TGJones

Southampton, GB

Directed in-store communications, creative look-and-feel, and physical customer experience across B&Q’s retail estate as part of the operational leadership team.Accountable for directing, optimising and delivering in-store marketing activity, encompassing range, advice, services, navigation and brand POS to ensure world-class customer experiences.Owned the creation and activation of the retail comms strategy and in-store brand toolkit, fundamentally modernising customer messaging and defining new store formats.Designed and implemented a new print and stock management system (Crystal) achieving 30% year-one savings and a 20% reduction in waste. Utilised customer insights to challenge the status quo, redefine customer propositions in key commercial categories and create truly effective communications.Restructured, developed, and led a high-performing cross-functional team of creative, installation, and agency partners, driving significant change in a network organisation.Defined and implemented the initiative to transition B&Q’s entire in-store comms to 100% recyclable materials. Plans to move to recycled content and end-to-end waste management in final stages of development.Drove innovation through continuous improvement of partner relations, materials and ways of working: first business in the UK to manufacture mesh banner material in our pantone. Saved 25% versus printed version.

MiniMBA

Mini MBA, Marketing

King Alfreds College (University of Southampton)

1st Class, Art and Design with Education Studies